LazyTown
The LazyTown concept is all about entertainment for children and dedicated to promoting healthy lifestyles for children in a positive and catching way. LazyTown encourages children to be active and healthy by providing them with entertainment that is fun, active and has a healthy message.
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LazyTown is recognized world-wide through channels such as television series, live events and branded consumer products. This way LazyTown encourages kids to be more active and lead healthier lives.
LazyTown targets children of all ages. What kids learn in LazyTown stays with them long after they leave, making their lives better through improved healthiness and their parents’ job just a little bit easier. For parents, LazyTown is a tool to raise healthy kids. We know that LazyTown resonates because raising healthy, well-adjusted children is an objective we share with parents all across the world.
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Most of us have the basic desire to feel good and be happy in life. And we all have the same wishes for our kids. There is a lot of different advice out there about how to succeed in this goal, but everyone can agree that having a healthy body, eating a balanced diet and being physically active are excellent ways to start.
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“LazyTown” is now a household name in Magnus Scheving’s native country, Iceland, and has quickly taken hold in American households as well. The TV show, which first aired in August of 2004, is the fourth-ranked preschool show on US commercial TV and airs in 49 countries. "LazyTown" emphasizes healthy eating, physical fitness, and positive social values like sharing and being kind to others.
In addition to his roles as athlete, writer, entrepreneur, producer and director among others, Magnus also plays the staring role in “LazyTown” as Sportacus. Magnus now tours all over the world talking to children about being fit and healthy. In fact, much of LazyTown’s success surely comes from Magnus’ genuine concern for kids, and his devotion to understanding their tastes, habits and motivations. A father of three children of his own, Magnus has the rare ability to humbly and intently listen to those who are often the wisest among us – our children.